Elevating work-life balance with delicious, fast, and healthy frozen meals.
Elevating work-life balance with delicious, fast, and healthy frozen meals.
Elevating work-life balance with delicious, fast, and healthy frozen meals.
Elevating work-life balance with delicious, fast, and healthy frozen meals.
100%
100%
of users found the interface visually appealing
20/20 users
86%
86%
of users expressed interest in using the app regularly
17/20 users
100%
100%
of users who found the app intuitive and easy to navigate
20/20 users
Final design
Final design
Final design
Visuals - High-Fidelity Prototype and Mockups
Visuals - High-Fidelity Prototype and Mockups
Design Principles Applied
Simplicity
Streamlined navigation and minimal steps for easy ordering.
Consistency
Intuitive filtering and plans customization with familiar design patterns.
Clarity
Clear labels prevent misinterpretation, allergies and dietary violations
Project Goal
Project Goal
Project Goal
"Design an app offering 100% natural frozen meal plans with customizable and pre-defined menus".
"Design an app offering 100% natural frozen meal plans with customizable and pre-defined menus".
"Design an app offering 100% natural frozen meal plans with customizable and pre-defined menus".
Convenience
Convenience
Minimize time spent on meal planning and preparation.
Minimize time spent on meal planning and preparation.
Healthy
Healthy
Offer nutritious, convenient meal options tailored to busy lifestyles.
Offer nutritious, convenient meal options tailored to busy lifestyles.
Seamless User Experience
Seamless User Experience
Create a smooth, intuitive user experience for effortless ordering.
Create a smooth, intuitive user experience for effortless ordering.
Research
Research
Research
Problem
Full-time employees struggle to maintain healthy eating habits due to a lack of time.
Full-time employees struggle to maintain healthy eating habits due to a lack of time.
Full-time employees struggle to maintain healthy eating habits due to a lack of time.
With increasingly demanding schedules, full-time professionals often sacrifice healthy eating for convenience. Fast food and prepackaged snacks dominate their daily routines, leading to poor nutritional choices. Studies show that this trend contributes to decreased energy levels, long-term health risks, and diminished quality of life, ultimately impacting work efficiency and productivity. Despite growing interest in healthy lifestyles, accessible, time-efficient solutions remain limited.
With increasingly demanding schedules, full-time professionals often sacrifice healthy eating for convenience. Fast food and prepackaged snacks dominate their daily routines, leading to poor nutritional choices. Studies show that this trend contributes to decreased energy levels, long-term health risks, and diminished quality of life, ultimately impacting work efficiency and productivity. Despite growing interest in healthy lifestyles, accessible, time-efficient solutions remain limited.
With increasingly demanding schedules, full-time professionals often sacrifice healthy eating for convenience. Fast food and prepackaged snacks dominate their daily routines, leading to poor nutritional choices. Studies show that this trend contributes to decreased energy levels, long-term health risks, and diminished quality of life, ultimately impacting work efficiency and productivity. Despite growing interest in healthy lifestyles, accessible, time-efficient solutions remain limited.
Challenges
Lack of time to cook or shop.
Reliance on quick, convenient options, often unhealthy.
Limited availability of nutritious, ready-to-eat meal solutions.
Lack of time to cook or shop.
Reliance on quick, convenient options, often unhealthy.
Limited availability of nutritious, ready-to-eat meal solutions.
Lack of time to cook or shop.
Reliance on quick, convenient options, often unhealthy.
Limited availability of nutritious, ready-to-eat meal solutions.
Project overview
Duration: 3 months
Year: 2020
Role: UI/UX
Tools: Figma, Miro, Jira, Confluence
Status: Case of study
My key responsibilities
Conducting user research
Wireframe and prototyping
A/B and moderated testing
User Insights
User Insights
User Insights
To understand user pain points and needs, I conducted an affinity mapping session, grouping insights into three key themes: Convenience, Healthy eating, Transparency and Flexibility. Based on these insights, 3 personas were created to guide design decisions.
To understand user pain points and needs, I conducted an affinity mapping session, grouping insights into three key themes: Convenience, Healthy eating, Transparency and Flexibility. Based on these insights, 3 personas were created to guide design decisions.
To understand user pain points and needs, I conducted an affinity mapping session, grouping insights into three key themes: Convenience, Healthy eating, Transparency and Flexibility. Based on these insights, 3 personas were created to guide design decisions.
Key Insights
01
01
01
Easy Picks
Easy Picks
Easy Picks
Users value the convenience of online food services, especially for saving time on shopping and cooking.
Ready meals are highly desired on busy weekdays.
Overwhelming number of choices can make decision-making difficult.
High-quality food photos help users select meals easily.
Users value the convenience of online food services, especially for saving time on shopping and cooking.
Ready meals are highly desired on busy weekdays.
Overwhelming number of choices can make decision-making difficult.
High-quality food photos help users select meals easily.
Users value the convenience of online food services, especially for saving time on shopping and cooking.
Ready meals are highly desired on busy weekdays.
Overwhelming number of choices can make decision-making difficult.
High-quality food photos help users select meals easily.
02
02
02
Healthy Eating Preferences
Healthy Eating Preferences
Healthy Eating Preferences
Consumers seek healthier meal options that are both appealing and diverse.
Allergies, dietary restrictions, and clear nutritional information play a significant role in decision-making.
Vegetarian, vegan, and gluten-free options often lack appeal, frustrating users and limiting their daily meal variety, leading to repetitive food choices.
Consumers seek healthier meal options that are both appealing and diverse.
Allergies, dietary restrictions, and clear nutritional information play a significant role in decision-making.
Vegetarian, vegan, and gluten-free options often lack appeal, frustrating users and limiting their daily meal variety, leading to repetitive food choices.
Consumers seek healthier meal options that are both appealing and diverse.
Allergies, dietary restrictions, and clear nutritional information play a significant role in decision-making.
Vegetarian, vegan, and gluten-free options often lack appeal, frustrating users and limiting their daily meal variety, leading to repetitive food choices.
03
03
03
Service Transparency and Flexibility
Service Transparency and Flexibility
Service Transparency and Flexibility
Free shipping encourages frequent purchases, while order tracking and transparency are highly valued.
Limited payment options, payment errors, and cancellation restrictions frustrate users.
Google reviews strongly influence customer trust and decisions.
Free shipping encourages frequent purchases, while order tracking and transparency are highly valued.
Limited payment options, payment errors, and cancellation restrictions frustrate users.
Google reviews strongly influence customer trust and decisions.
Free shipping encourages frequent purchases, while order tracking and transparency are highly valued.
Limited payment options, payment errors, and cancellation restrictions frustrate users.
Google reviews strongly influence customer trust and decisions.
Solution definition
Solution definition
Solution definition
Devices
For busy professionals looking for quick and convenient meal solutions, mobile is likely their primary platform for ordering food online. Mobile apps offer on-the-go access, quick reordering, and seamless payment options, making them the preferred choice over desktop.
For busy professionals looking for quick and convenient meal solutions, mobile is likely their primary platform for ordering food online. Mobile apps offer on-the-go access, quick reordering, and seamless payment options, making them the preferred choice over desktop.
For busy professionals looking for quick and convenient meal solutions, mobile is likely their primary platform for ordering food online. Mobile apps offer on-the-go access, quick reordering, and seamless payment options, making them the preferred choice over desktop.
Mobile
Mobile
Fast, intuitive navigation and a smooth checkout process
Quick access to past purchases for efficiency
Meal reminders, order tracking, and special offers
Apple Pay, Google Pay, and saved card options
Fast, intuitive navigation and a smooth checkout process
Quick access to past purchases for efficiency
Meal reminders, order tracking, and special offers
Apple Pay, Google Pay, and saved card options
Fast, intuitive navigation and a smooth checkout process
Quick access to past purchases for efficiency
Meal reminders, order tracking, and special offers
Apple Pay, Google Pay, and saved card options
Proposed Features
Effortless Ordering
Effortless Ordering
Customizable meal plans
One-tap reordering
Filtering options
Customizable meal plans
One-tap reordering
Filtering options
Customizable meal plans
One-tap reordering
Filtering options
Customizable meal plans
One-tap reordering
Filtering options
Transparency
Transparency
Nutrition information
List of ingredients
Real-time order tracking
Nutrition information
List of ingredients
Real-time order tracking
Nutrition information
List of ingredients
Real-time order tracking
Nutrition information
List of ingredients
Real-time order tracking
Convenience
Convenience
Smart notifications
Loyalty & discounts
Flexible payment
Smart notifications
Loyalty & discounts
Flexible payment
Smart notifications
Loyalty & discounts
Flexible payment
Smart notifications
Loyalty & discounts
Flexible payment
Design, Iteration & Usability Testing
Design, Iteration & Usability Testing
Design, Iteration & Usability Testing
To evaluate usability and refine the design, users completed real-world tasks. A/B test insights helped identify and address pain points
To evaluate usability and refine the design, users completed real-world tasks. A/B test insights helped identify and address pain points
Design Insights & Improvements
Problem (#1):
Users find it inconvenient to reopen the filter dropdown to remove a selection.
Solution (#1):
Add closable chips to filtering results for better control and flexibility:
Option A
Users felt more in control
Users felt more in control
Very intuitive for low experienced users
Very intuitive for low experienced users
Quick adjustment for small quantities
Quick adjustment for small quantities
Inconvenient for large quantities
Inconvenient for large quantities
Option B
Fewer buttons, cleaner
Fewer buttons, cleaner
Prevent errors by separating "Add" button
Prevent errors by separating "Add" button
Efficient for selecting large quantities
Efficient for selecting large quantities
Inconvenient for selecting small quantities
Inconvenient for selecting small quantities
Final solution
Number imput field
Number imput field
Quick adjustment
Quick adjustment
Cleaner interface
Cleaner interface
No extra button to add to cart
No extra button to add to cart
A | B Test
A | B Test
Visuals - Low-Fidelity Mockups
Visuals - Low-Fidelity Mockups
Visuals - Low-Fidelity Mockups, tests, User feedback, Design adjustment
KPI's
User Experience and Satisfaction:
User Experience and Satisfaction:
Navigation Efficiency: 98% of users completed the flow with minimal steps or without backtracking.
Click Reduction: Reduced the number of clicks to add a product to the cart from 2 to 1, improving the efficiency of the purchase process.
User Satisfaction: 100% of users rated the my interface 5 out of 5.
Lessons Learned
Lessons Learned
Lessons Learned
Key Takeaways
Design Interface Matters!
Design Interface Matters!
High satisfaction ratings suggest that the clean design resonates with users and contributes positively to the overall experience.
High satisfaction ratings suggest that the clean design resonates with users and contributes positively to the overall experience.
Transparency Builds Trust
Transparency Builds Trust
Clear nutrition labels, ingredient lists, and reliable delivery tracking increased user confidence.
Clear nutrition labels, ingredient lists, and reliable delivery tracking increased user confidence.
Streamlined Navigation
Streamlined Navigation
It ensures intuitive, error-friendly navigation for a seamless user experience.
It ensures intuitive, error-friendly navigation for a seamless user experience.
Reflection
This project highlighted the importance of designing with empathy, ensuring that busy professionals can access healthy, convenient meals effortlessly. Through user feedback and iterative testing, I refined the experience to prioritize intuitive navigation, seamless reordering, and clear information transparency. Small but thoughtful design improvements proved to have a significant impact on usability.
This project highlighted the importance of designing with empathy, ensuring that busy professionals can access healthy, convenient meals effortlessly. Through user feedback and iterative testing, I refined the experience to prioritize intuitive navigation, seamless reordering, and clear information transparency. Small but thoughtful design improvements proved to have a significant impact on usability.
Next steps
Apply broader testing and accessibility improvements in future projects to create inclusive, user-centered designs.
Apply broader testing and accessibility improvements in future projects to create inclusive, user-centered designs.
Portfolio
See other projects
See other projects
Visual Inspection
AI Pharma∙ Healthcare ∙ Case Study
KRUU Premium events
E-commerce ∙ Events ∙ UI
AOP The punk rock band
E-commerce ∙ Events ∙ UI
100%
of users found the interface visually appealing
20/20 users
100%
of users who found the app intuitive and easy to navigate
20/20 users
86%
of users expressed interest in using the app regularly
17/20 users