Photo booth software
Enhancing the preview experience
Enhancing the preview experience
125.000+ happy customers
125.000+ happy customers
125.000+ happy customers
Context
KRUU’s photo booth is a self-service station designed for events such as weddings, parties, and corporate gatherings. It provides guests with an easy and fun way to capture and print memories instantly—especially appealing to those who prefer taking photos independently, without the need for a photographer.
KRUU’s photo booth is a self-service station designed for events such as weddings, parties, and corporate gatherings. It provides guests with an easy and fun way to capture and print memories instantly—especially appealing to those who prefer taking photos independently, without the need for a photographer.
Project Overview
In 2020, as a UI/Graphic Designer applying usability best practices, I collaborated with the founders, developers, marketing, and the customer product team to enhance the user experience. This brief case study focuses on the redesign of the embedded software interface’s “photo preview” feature and flow improvement. Project duration: 3-week sprint.
In 2020, as a UI/Graphic Designer applying usability best practices, I collaborated with the founders, developers, marketing, and the customer product team to enhance the user experience. This brief case study focuses on the redesign of the embedded software interface’s “photo preview” feature and flow improvement. Project duration: 3-week sprint.
Final Design*
Final Design*
Final Design*
Design Principals Applied
User-Centered Design
User-Centered Design
User-Centered Design
Focused on user pain points for an intuitive solution
Feedback and Clarity
Feedback and Clarity
Feedback and Clarity
Provided clear visuals feedback to reduce confusion
Provided clear visuals feedback to reduce confusion
Provided clear visuals feedback to reduce confusion
Simplicity
Simplicity
Simplicity
Interactions are now easier and reduced unnecessary steps
High fidelity design - Photo booth screens
1
1
Project Constraints
Project Constraints
Project Constraints
At the time of this project, the company did not have a dedicated user research function, so user insights were primarily gathered through customer service feedback and internal discussions. My role focused on UI and visual design; however, I already had practical experience and knowledge in UX. I stay current with industry trends, which enabled me to apply usability best practices throughout the process. Although formal user research and iterative testing were not included, I leveraged the available insights to address user needs and deliver effective solutions. While this cross-team approach led to positive results, I believe that formal user research remains essential and should not be overlooked in the long term.
At the time of this project, the company did not have a dedicated user research function, so user insights were primarily gathered through customer service feedback and internal discussions. My role focused on UI and visual design; however, I already had practical experience and knowledge in UX. I stay current with industry trends, which enabled me to apply usability best practices throughout the process. Although formal user research and iterative testing were not included, I leveraged the available insights to address user needs and deliver effective solutions. While this cross-team approach led to positive results, I believe that formal user research remains essential and should not be overlooked in the long term.
At the time of this project, the company did not have a dedicated user research function, so user insights were primarily gathered through customer service feedback and internal discussions. My role focused on UI and visual design; however, I already had practical experience and knowledge in UX. I stay current with industry trends, which enabled me to apply usability best practices throughout the process. Although formal user research and iterative testing were not included, I leveraged the available insights to address user needs and deliver effective solutions. While this cross-team approach led to positive results, I believe that formal user research remains essential and should not be overlooked in the long term.
2
2
The Challenge
The Challenge
The Challenge
The previous Photo booth interface had some usability issues. Most critically, features and buttons were taking up valuable screen space, significantly reducing the area available for users to preview their photos before printing. This made it difficult for users to properly review and select their images—especially on smaller screens—often resulting in people being cut out of the picture frame.
The previous Photo booth interface had some usability issues. Most critically, features and buttons were taking up valuable screen space, significantly reducing the area available for users to preview their photos before printing. This made it difficult for users to properly review and select their images—especially on smaller screens—often resulting in people being cut out of the picture frame.
The previous Photo booth interface had some usability issues. Most critically, features and buttons were taking up valuable screen space, significantly reducing the area available for users to preview their photos before printing. This made it difficult for users to properly review and select their images—especially on smaller screens—often resulting in people being cut out of the picture frame.
Key Insights
Key Insights
Key Insights
User pain points
❌ Users accidentally printed photos with people cut off
❌ Photo selection often required multiple attempts
❌ Users felt rushed by instant photo start
Business impact
❌ Increased risk of negative online reviews
❌ Usability issues may drive customers to choose competitors
❌ Lower repeat usage
3
3
Define
Define
Define
Problem Statement
Problem Statement
Problem Statement
The limited preview area made it hard for users to check if people at the edges would be excluded from the photo before taking it
The limited preview area made it hard for users to check if people at the edges would be excluded from the photo before taking it
The limited preview area made it hard for users to check if people at the edges would be excluded from the photo before taking it
Project Goal
Project Goal
Project Goal
Maximize Photo Preview
Maximize Photo Preview
Maximize Photo Preview
Increase the visible area for clear photo review
Increase the visible area for clear photo review
Increase the visible area for clear photo review
Simplify User Flow
Simplify User Flow
Simplify User Flow
Streamline navigation for an intuitive printing process
Streamline navigation for an intuitive printing process
Streamline navigation for an intuitive printing process
Boost User Satisfaction
Boost User Satisfaction
Boost User Satisfaction
Create a more enjoyable and less frustrating experience
Create a more enjoyable and less frustrating experience
Create a more enjoyable and less frustrating experience
4
4
Ideation & Solution Exploration
Ideation & Solution Exploration
Ideation & Solution Exploration
During this phase, I focused on translating user pain points and project goals into actionable design concepts. I explored some approaches to address the core challenges, particularly around maximizing the photo preview and simplifying the user journey. Our exploration was guided by key hypotheses, which informed our design decisions and helped us prioritize features.
During this phase, I focused on translating user pain points and project goals into actionable design concepts. I explored some approaches to address the core challenges, particularly around maximizing the photo preview and simplifying the user journey. Our exploration was guided by key hypotheses, which informed our design decisions and helped us prioritize features.
During this phase, I focused on translating user pain points and project goals into actionable design concepts. I explored some approaches to address the core challenges, particularly around maximizing the photo preview and simplifying the user journey. Our exploration was guided by key hypotheses, which informed our design decisions and helped us prioritize features.
Hypotheses
Hypotheses
Hypotheses
If we enlarge the photo preview area, users will make fewer mistakes when selecting and printing photos
If we add a timer selection before photo capture, users will better understand the process and feel more prepared for their photos
If we simplify the interface, users will complete the photo session more quickly and with less confusion
Solution wireframe
Solution wireframe
Solution wireframe
Before
After
Before
After
Wireframes - Photo booth screens
Before
After
5
5
Implementation
During this phase, I concentrated on thoroughly documenting design specifications for the development team. Feature prioritization was guided by user needs and technical feasibility. Both internal and customer feedback emphasized the enhanced ease of use and the greatly improved photo viewing experience.
KPI's
KPI's
KPI's
Reduced Support Requests
Reduced Support Requests
Reduced Support Requests
Users encountered fewer difficulties, leading to a drop in related support requests
Increased User Satisfaction
Increased User Satisfaction
Increased User Satisfaction
The photo selection and preview process became much smoother and more intuitive
key lessons
key lessons
key lessons
Reflection
Collaboration with other departments provided valuable user feedback and insights, even though we did not conduct formal user research sessions. As a UI/UX professional, I consider user research and interviews essential and highly relevant for guiding design decisions. While we achieved positive results through cross-team collaboration, I recognize that skipping formal research is a known risk and not a recommended long-term approach.
Small usability improvements matter: Even minor interface enhancements can significantly boost accuracy, efficiency, and user satisfaction.
Iterative testing drives better outcomes: Regular feedback and multiple design iterations help uncover pain points early and refine the product.
Stakeholder alignment accelerates success: Ongoing communication with stakeholders ensures the solution meets both business and regulatory requirements.
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